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Press
What the world is saying about ELYRA.
GQ
"The solid fragrance that's redefining how we wear scent."
March 2025
Vogue
"ELYRA puts Italian craftsmanship in your pocket — literally."
February 2025
Vanity Fair
"Forget bulky bottles. This is the future of fragrance."
January 2025
Forbes
"A DTC brand proving that luxury can be accessible, sustainable, and travel-proof."
December 2024
Esquire
"Minimalist design, maximum impact. ELYRA is the fragrance for the modern era."
November 2024